Blockchain has brought a very interesting twist into how public data can be handled. Although it is popular in the financial sector where it powers digital currencies like bitcoin, ether, among others. On the other hand, blockchain and digital marketing have a better chance to be friends. Blockchain, also known as Distributed Ledger Technology, is […]

Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. Or Ego. With all his Avenger buddies. Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task […]

I work with national brands and help them establish their digital strategy each and every year. The results I have obtained have always been in relation to three basic elements that I think everyone should know. If you apply them right and optimize how you use these methods, you’ll likely find yourself on a better […]

Marketing is inevitable. Digital marketing, especially, is something that most brands can’t look away from if they want to make it big in today’s highly digital world. If you are a start up, a business owner or a self-employed freelancer, digital marketing is the tool you need to bring in to boost your conversion rates. […]

Digital behemoths Facebook and Google have defended their role in the publishing landscape as “helping” traditional media companies in a competitive online environment, as Australia’s wide-reaching probe into the impacts of the digital giants continues. Google’s 13-page submission to the Australian Competition and Consumer Commission inquiry, released on Monday, said it sends news websites “billions […]

As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not allow drug, or […]